Six Principles Behind Our Moving Coil Cartridges
I. Considered Value
A genuinely lower cost of ownership — our replacement stylus and exchange programme runs around 30% cheaper, against a typical 20% from competitor cartridges.
II. Longevity
Built to last longer through reduced wear, with a tracking force roughly 25% lower than competitor cartridges typically require for optimal performance.
III. Fidelity to the Music
Superior musical performance through accurate reproduction. In direct A:B listening tests, our cartridges consistently outperform rivals.
IV. Compatibility
Engineered to pair with almost any MC phono stage. Low output impedance and a simple 75–100Ω loading requirement mean no guesswork, no compromise.
V. Ahead of the Curve
Designed as near-perfect current sources for transimpedance, balanced XLR inputs — delivering wider dynamic range, sharper imaging, and a near-silent noise floor. No loading required: just plug in and play.
VI. The Right Choice
We believe you should trust your own ears. Our 30-day hire scheme lets you try any cartridge in your own system, on your own terms, before you commit.